Hulu + Live TV Rolls Out $20-A-Month Discount For New And Select Returning Subscribers As NFL Season Nears Kickoff

deadline.com:

Ahead of Thursday night’s kickoff to the NFL season, streaming bundle Hulu + Live TV is offering a $20 discount for three months of service for new and select returning subscribers.The discount runs through just before midnight on October 5.

It gives subscribers $20 off for three months on their bill for the Disney-run pay-TV service. Hulu + Live TV offers more than 75 live channels as well as sibling streaming outlets Disney+ and ESPN+, which were recently added at no extra cost for Hulu’s live TV subscribers.Hulu + Live TV ended the most recent quarter with 4 million subscribers.

It has hovered around the 4 million mark and dipped by about 100,000 in the most recent quarter. Including its large on-demand subscriber base, Hulu has a total of 46.2 million paying customers.The NFL season will begin Thursday night and all indications point toward continued stellar ratings for the league.

This year marks the start of a new Thursday night rights deal with Amazon’s Prime Video, ushering in a decade when more and more games will be streamed.Apart from mainstream offerings like the NFL and other major sports, Hulu + Live TV has hit impasses with a few sports providers.