Hudson Mohawke and Wimbledon, it’s love-all
thefader.comLater this month the Wimbledon Championships will take place in London, bringing a veritable feast of strawberries, Pimms, white outfits, and other traditions to the tennis calendar.
In recent years the All England Lawn Tennis Club has faced criticism of being old fashioned, with its strict but unspoken etiquette rules and a general vibe that feels closer to the 19th century origins of the sport than its current era.
Perhaps things are changing, though, with the news today that the AELTC has tapped Hudson Mohawke to make the music for its 2023 advertising campaign.
The "Always Like Never Before," campaign ad is streaming below and features a series of iconic moments from previous tournaments, including iconic players such as Serena and Venus Williams.
Read more on thefader.com
