Howard Stern, Kevin Hart, Kelly Clarkson & More Help SiriusXM Unveil Sweeping Rebrand, New App And Updated Subscription Pricing
deadline.comSiriusXM unveiled an extensive rebrand and streamlined app, with Howard Stern, Kevin Hart, Kelly Clarkson and other talent joining execs at a kickoff event in New York.
The redesigned streaming app will debut in North America on December 14, with in-car launch unfolding in the following months.
The company also announced its Streaming All Access Plan would be priced at $9.99 a month, a discount to prior levels. Various in-vehicle price points will be announced in early 2024.
A key strategic goal of SiriusXM in recent years has been to transcend its roots as an add-on option in vehicles. While that established base remains important and lucrative, the company is aiming to be more competitive in the audio space outside of cars, with enhanced music offerings and podcasts joining the dozens of continuously streaming music, talk and sports channels.
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