How ‘Yellowstone’ & The Taylorverse Helped SkyShowtime Muscle Into Europe’s Crowded Streaming Market

deadline.com:

EXCLUSIVE: Taylor Sheridan has helped SkyShowtime establish itself on the European streaming stage. CEO Monty Sarhan says Sheridan’s shows have given SkyShowtime a serious leg-up in the two years since it launched, and as it looked to persuade consumers in over 20 territories to part with cash for a new subscription service. “We see why people subscribe, what they come in for, and what they watch once they’re subscribers,” Sarhan says. “The Taylor Sheridan shows, the Taylorverse, is a huge driver.

Yellowstone has been the biggest driver of subscriber acquisition for us since launch and it remains the case today.” As the upstart service marks its second anniversary, Sarhan reflects on the story so far and looks ahead at what’s to come in an exclusive interview with Deadline.

As well as giving the low-down on the impact of the juggernaut U.S. series, he shares news of the SVoD’s plan to bring a channels type service to subscribers. Yellowstone & Jackal If content is king, it helps to go out of the gate with films and series from two U.S.

majors in the shape of Paramount Global and NBCUniversal. SkyShowtime is co-owned by Paramount Global and NBCU parent Comcast and has rolled out in Europe where neither of those has a standalone streaming service.