How Two Moms Turned Their Pregnancy Frustrations into Perelel Vitamins

glamour.com:

, and they wanted to ensure women’s health wasn’t just taken seriously but funded properly.It was ambitious, especially for two women without a medical background—at the time Taylor ran fashion media site and Thain Gioia worked in finance.

But they were undeterred.Thain Gioia says, “We were like, "We need to pull together experts to actually create these products." We didn't want to be the next Instagram brand.

We needed someone else to really be making the products and looking at every single dosage, every single ingredient. Looking at women of today, what are today's women's diets?

Where are those gaps? And so we brought on our medical co-founder Dr. Banafsheh Bayat who is a practicing OB-GYN, and then two of the country's top reproductive endocrinologists.”Today, four years on from launch, Perelel is not only one of the fastest growing women’s supplements brands, but they are now leading the way in funding for women’s health.