Get the day's biggest stories sent direct to your inbox so you never miss a thing Amazon entering the bidding war for Premier League broadcasting rights was a landmark moment in UK TV history.
For the first time ever, football fans would require an internet connection in order to watch their team in action. With rights to just 10% of all matches sold, the Amazon Prime Video Premier League experiment was a proverbial toe in the water.
It may, however, be just the beginning of a sea change when it comes to how football is watched here in this country. Traditional Sky Sports packages now allow for online viewing either through the Sky Go app or their website.
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