Emy Storey, the longtime art director for Tegan and Sara, shares her tips for designing merch that looks good and sells great This story is part of a series spotlighting LGBTQ creatives -- from art directors to glam squads -- who help bring your favorite artists’ visions to life.
Since 2003, Montreal-based art director Emy Storey has designed hundreds of apparel items for Tegan and Sara, fun., Maggie Rogers, Leon Bridges, The National, First Aid Kit and more.
The key to her success? Respecting the audience -- “It doesn’t matter if you think the t-shirt is really cool, it doesn’t necessarily mean people are going to buy it,” Storey says -- and making sure her clients understand the value that a robust merch business can add to their
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