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How TikTok Is Fueling Hollywood Marketing Campaigns Like Sony’s Epic Pitch For ‘Spider Man: No Way Home’

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deadline.com

EXCLUSIVE: TikTok’s grip on young audiences is a well-established fact, but the social network has just released a new report detailing how that defining trait has made it increasingly attractive to Hollywood.In a new blog post titled “The Future of Entertainment Marketing,” the company, which has more than 1 billion monthly active users globally, reports a range of statistics.

Except for streaming, TikTok was cited as the No. 1 activity for U.S. entertainment viewers 18 and older when they have an hour to spare, according to the GoodQues TikTok Entertainment Study in 2021.

That same poll found that 58% of TikTok users called themselves “interested” or “very interested” in seeing more studio content on the platform.

And 69% of users have also co-created content related to a show or movie.“A year or a year-and-a-half ago, we were a must-try platform,” Nikao Yang, vertical director of global business development at TikTok told Deadline in an interview. “Now we’re really a must-have.

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