How TIFFCOM Is Positioning Japan As A Hub For Co-Productions, Locations & Global IP

deadline.com:

TIFFCOM, the contents market that takes place alongside Tokyo International Film Festival (TIFF), had a tough ride during the pandemic, moving online in 2020 and only managing to come back as a physical event for the first time last year.

But with a new home at the Tokyo Metropolitan Industrial Trade Center in Hamamatsucho, the market seems to be finding its feet in a crowded autumn festival season, in part thanks to the world’s renewed interest in Japanese film, TV and anime content.

With Japan-set series such as Shogun and Tokyo Vice also drawing audiences globally, and mainland China, once the big draw in the region, becoming less outward-looking, the international industry is becoming much more open to collaborating with Japan.

And the interest is reciprocated as a younger generation of Japanese filmmakers and producers are challenging long-held perceptions that their local industry is insular and slow moving.