How The Summer 2024 Box Office Got Moviegoing Back On Track

deadline.com:

Similar to how people went on vacation with revenge as Covid simmered down, so did they return to cinemas this summer. Even though this season’s domestic box office take of $3.6 billion, per Comscore, is roughly a half-billion lighter than last summer’s $4.09 billion, chalk that up largely to a Marvel movie missing from the traditional early May summer kickoff slot due to the hangover from the Hollywood strikes (Deadpool & Wolverine didn’t arrive until late July).

Last summer, Guardians of the Galaxy Vol 3 delivered $359 million stateside upon its May 5 launch — enough said. The town freaked out because we were going through a dry period, fearing that moviegoing was hearing the death gong.

But theatrical showed a nonstop resilience once Sony‘s Bad Boys: Ride or Die lit the spark in early June with a $56.5M debut, commencing a flood of event films.

Is it us, or is streaming looking a lot like linear TV … with ads now? It seems like 274 million people began to notice this summer as they sought out the most economical out-of-the-home form of entertainment in moviegoing, where the average adult ticket price was $12.36, according to EntTelligence.