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Travis Scott
Jacques Berman Webster II (born April 30, 1992), known professionally as Travis Scott (formerly stylized as Travi$ Scott), is an American rapper, singer, songwriter, and record producer. In 2012, Scott signed his first major-label deal with Epic Records. In November of the same year, Scott signed a deal with Kanye West's GOOD Music, as part of its production wing Very GOOD Beats. In April 2013, Scott signed a record deal with T.I.'s Grand Hustle imprint.
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How Slowed + Reverb Remixes Became the Melancholy Heart of Music YouTube
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pitchfork.comIn 2017, Jarylun Moore uploaded his second-ever video to YouTube: a homemade remix of Lil Uzi Vert’s “20 Minutes” accompanied by a looping animation of a pink skeleton.
The 20-year-old had digitally slowed the song down to about 85 percent of its original tempo, rendering the vocals thick and elongated, something akin to the sound of a 45-rpm single played at 33.
Within a week, the video had 20,000 views. Within two months, it had a million. By April of last year, it had disappeared, but not before leaving an entire internet subculture in its wake.
Moore, known to his 24,000 subscribers as Slater, is regarded among aficionados as the originator of the “slowed + reverb” phenomenon, a simple DIY remixing style that has thrived on YouTube in
Read more on pitchfork.com
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