How Prestige ‘Dad TV’ Has Become a Streaming Staple, From ‘Bosch’ and ‘Yellowstone’ to ‘For All Mankind’

variety.com:

Michael Schneider Variety Editor at Large A few weeks ago, I ran into Amazon MGM Studios head Jen Salke, and we got to talking about some of Prime Video’s recent success stories. “Fallout” is at the top of that list, but the streamer has also found hits with series like “Reacher,” “Outer Range” and “The Terminal List.” Before that, it was “Jack Ryan” and, of course, the longest running of all Prime shows, “Bosch.” Salke joked that it was good to be in business with “dad TV,” but don’t laugh.

It sounds a bit pejorative, but maybe these shows should wear it as a badge of honor. You want audiences to be passionate about your product, right?

Well, it sure seems like a lot of “dads” love these shows, and there’s nothing wrong with that. Sure, like most series, these titles appeal to all demographics.

But let’s face it, they most likely over index with men in the fortysomething-plus range. In other words, dads. It would be easy to chalk these shows up as successful because they feature “middle-aged guys with guns.” And maybe you wouldn’t be wrong.