creative control of the James Bond franchise from the Broccoli family, who have been in charge since 1962’s “Dr. No,” sent fans into a rage, and then a deep depression.I didn’t spot a single story or social media post that was happy with the news.
Well, except for a worrying one from Amazon chairman Jeff Bezos, who wrote on X (formerly Twitter), “Who’d you pick as the next Bond?” MrBeast, it is, then.Everybody is furious because the outcome of the $1 billion regime change is so excruciatingly obvious.
007 will ski off a cliff to his doom, only there won’t be a Union Jack parachute to save him this time. Bond’s kaput.Over the past 20 years, we’ve watched storied Hollywood brand after storied Hollywood brand be ruined by opportunistic plunderers who buy an enviable property, reduce it to “content” and foolishly think the well will never run dry.
The results are always the same.A legacy in tatters.Back in 2012, Disney acquired Lucasfilm for $4.5 billion, and with it, all of “Star Wars” and “Indiana Jones.”There were reasons for optimism then.
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