Chris Willman Music WriterCountry star Walker Hayes is surprised to be earning the Sync of the Year award from Variety for “Fancy Like,” as part of this year’s Hitmakers event.
But that’s only because he’s still a little surprised at having even gotten an advertising sync with the song, period.That he just backed into this might be hard to believe for anyone who’s heard the song’s infectious callout to Applebee’s, and especially if you’ve seen the ad campaign the restaurant chain put together around the country smash.
But he swears landing a commercial tie-in for the song was not even on his mind when he came up with it… and not because he was generally naive about licensing potential. “A lot of publishers had just felt strongly that my.
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