How Emmy Campaigns Are Trying to Outdo Each Other With Bigger and Pricier FYC Spaces
variety.comMichael Schneider Variety Editor at LargeEmmy FYC events are back — and boy, are they ever back. After two years of mostly virtual panels — with some drive-in events in the mix — networks and studios were once again given permission by the Television Academy this year to swing the doors open and hold in-person panels, screenings and experiences.And perhaps tired of watching panels at home while eating food delivery meals, TV Academy members also appear ready to hop in their cars and join the FYC gauntlet in person.
They have plenty of choices: Given the sheer volume of Emmy contenders eager for an FYC slot, there can be up to four events per day — two 5 p.m.
slots and two 7 p.m. slots each weeknight, plus two 2 p.m. and two 7 p.m. slots every Saturday and Sunday. (But the weeknight 5 p.m.
ones can only be virtual.) Most of those slots, especially as we get closer to nomination voting, are filled. “I think there is an appetite to gather safely,” says one studio awards exec. “Attendees are still open to rapid testing on site or pre-testing before.
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