How Colombians Crafted Netflix’s ‘One Hundred Years of Solitude’

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Anna Marie de la Fuente The news that “One Hundred Years of Solitude,” Netflix’s most ambitious series in Latin America, injected more than $52 million (225 billion Colombian Pesos) into the Colombian economy is gratifying for the thousands of locals who contributed to its making.

The reported amount accounts for both direct expenses and the broader ripple effects across the supply chain. Led by Colombian powerhouse producer Dynamo (“Narcos,” “Echo 3”), the two-part Spanish-language series about the Buendía family employed some 900 mostly Colombian crew members, 150 artisans, thousands of extras and worked with more than 850 suppliers for the construction of the mythical town of Macondo from scratch.

Season One of “One Hundred Years of Solitude” led to the booking of more than 100,000 hotel nights in the town of Ibagué during the filming process.

Indeed, this series adaptation of Nobel Literary Prize-winner Gabriel García Márquez’s 1967 magnum opus solidifies Colombia’s position as a premier destination for international productions, underscoring the diversity of its landscapes, exceptional talent and top-tier services. “I believe what we’ve accomplished here is the ability to distill many of the lessons we’ve learned from previous projects, both at our own level and in terms of service,” says Dynamo co-founder-CEO Andrés Calderón who, together with co-founder Diego Ramírez Schrempp, hails from the world of business and finance. “If we compare it to our previous projects, we almost always had to bring department heads from abroad, be it Mexico or Spain and now, to some extent, we’ve managed to have mostly Colombian department heads.

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