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How Cindy Crawford and MTV’s ‘House of Style’ paved the way for TikTok

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I Want My MTV,” an oral history of the music-video channel. “I was making so much money modeling, per day, why take away from that?”Oh, how wrong they were.“House of Style” turns 35 this May.

The beloved MTV series, hosted for six years by Crawford, took viewers behind the scenes of the fashion and modeling worlds — a glamorous, irreverent and intimate blend of haute couture and pop culture.

Where else could you see the members of Duran Duran shopping at Sears? Or supermodel Naomi Campbell applying zit cream? Or fashion designer Todd Oldham taking a hacksaw to a pair of boots to create sandals?“Organized guerilla,” Oldham said when asked about the vibe of “House of Style,” where his DIY segment, “Todd Time,” aired for four years. “It was very influential,” he added.

One segment, “Lazy Guy Grooming Tips,” made him a cult celebrity. “For at least 10 years, somebody would come up to me and say, ‘You taught me how to cut my hair,’” he recalled. “I still hear it!’“House of Style” was part of a wave of fashion TV that emerged in the 1980s and ’90s.

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