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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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How (and Why) Neil Gaiman Finally Adapted ‘The Sandman’ for TV ‘After Three Decades of Stopping Bad’ Versions

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variety.com

Neil Gaiman didn’t have to do it. He could have left well enough alone. After 30 years of successfully shutting down every “bad” attempt to adapt his best-selling Vertigo graphic novel series “The Sandman,” Gaiman could have decided to let dreams of an adaptation of “The Sandman” die with the nightmare that was the most recent attempt: a feature film starring and directed by Joseph Gordon-Levitt for Warner Bros.’ New Line, which fell apart in 2016.The Warner Bros.

and DC Entertainment-produced “The Sandman” live-action TV series, which was ordered to series at Netflix in June 2019, finally launches Friday.

So why did Gaiman try again?“In a lot of ways, it’s the only question that we can ask,” said Gaiman, who is executive producer and writer on the series, alongside David Goyer and showrunner Allan Heinberg (“Grey’s Anatomy”). “And weirdly, when Allan and David Goyer and I sat down to have dinner together, essentially the night before we were going to pitch this to Netflix and the world, that was our question.

Why would we do this? And why would we do this now? Especially for me, after three decades of stopping bad ‘Sandman’ adaptations from happening.

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