‘House of the Dragon’ Scores Biggest Drama Launch Ever for Sky Atlantic, Overtaking ‘Game of Thrones’

variety.com:

Naman Ramachandran ‘Game of Thrones’ Prequel ‘House of the Dragon’ has proved to be a terrific return to Westeros for Sky Atlantic, the Sky group’s U.K.

and Ireland channel focused on U.S. shows. The first episode of the show premiered Aug. 22 on Sky Atlantic and some 1.39 million people in total watched it, according to numbers seen by Variety.

Of these, almost one million (991,000) either stayed up to watch at 2 am or downloaded via on demand through the day or caught up on recordings.

More than 394,000 people watched the prime time linear broadcast. Based on overnights alone, this is the biggest drama debut ever on Sky Atlantic, overtaking the launch of “Game of Thrones,” and the biggest U.S.