‘Hot Wheels: Ultimate Challenge’: NBC Competition Series Revs Up Audience Record In Delayed Viewing On Peacock
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deadline.comEXCLUSIVE: Hot Wheels: Ultimate Challenge is bringing the heat for NBC and Peacock. The reality competition series, which debuted on NBC May 30, has seen strong growth for its premiere episode.
After five days of delayed viewing, now stands at a 0.81 rating in the 18-49 demo and 4.8M viewers across all platforms, according to NBCUniversal.
That’s a 141% increase in the demo and 108% increase in total viewers from the initial L+SD airing, making it the all-time top NBC alternative series launch on Peacock.
Among all genres, it ranks as the No. 3 NBC launch on Peacock, behind the network’s scripted hits Night Court and Quantum Leap.
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