Horror Beyond Halloween: New Blumhouse Study Reveals Nearly Half of Respondents Watch Scary Movies All Year Long
variety.comJack Dunn Through a survey of 3,000 Americans, Blumhouse has released a study revealing the viewing habits of horror fans as well as their favorite films and subgenres.
Of those surveyed, 44% identified as die-hard horror fans, consuming the genre all year round, while only 6% wait until Halloween to throw on their favorite scary movie.
45% of respondents feel horror movies have improved since their introduction into the mainstream film market. Of that 45%, 49% said the improvements stem from better production quality, 44% said the improvements are due to advanced technology and special effects and 39% acredited more original and creative concepts.
As for when horror fans first fell in love with the genre, 52% started watching scary movies before age 12. 42% of Millennials and 30% of Gen Z participants said they first got into horror after being introduced to the genre by a family member.
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