EXCLUSIVE: Hollywood publicity firm The Lede Company is expanding internationally with the launch of a London office.
The UK footprint marks the company’s first overseas outpost and the hub will service Lede’s clients across fashion, lifestyle, beauty, tech, entertainment, design and consumer products.
While the initial focus will be on luxury and lifestyle comms the plan is to hire dedicated film and TV staff in the near future.
Leading the London office will be Darren Howells, formerly Brand Engagement Director at Brown’s in London. The creative PR and communications director has worked in brand partnerships and celebrity seeding in the luxury and lifestyle sector.
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