“Hollyboob” sign stunt was a protest against Instagram’s censorship of porn website

nme.com:

Shagmag.com, devised a stunt that saw a group of people climb up and alter the iconic Hollywood sign to read “Hollyboob”. All six of them were arrested and charged with misdemeanor trespassing.Now, Rose has told Vice that the prank wasn’t just for kicks, such as the separate “Hollyweed” stunt of 2017.

Instead, it was her company’s way of calling out Instagram for censoring Shagmag‘s content while other adult brands such as Playboy and Brazzers continue to post freely.Rose explained that the prank was an elaborate way to grab the attention of Instagram head Adam Mosseri. “My product is nearly identical to that of Playboy’s, and my content may even be considered safer than what Playboy’s has been allowed to publish on your platform,” Rose.