Holly Willoughby may be best known for her presenting work on This Morning, but she's actually had a long career of TV work and modelling stretching back to when she was a teenager.
And one of her first ever jobs was a lingerie modelling campaign for Pretty Polly bras, which she filmed for TV in 1998. The cheeky advert showed an 18-year-old Holly giving out tongue-in-cheek instructions about how bras work.
In it, she tosses her blonde-brown curls around and brands herself a "sex goddess" while wearing a white bra and dangling pearl earrings.
Holly continues to hand out advice while a man in a lab coat stands behind her in a bathtub, seemingly there for scientific purposes.
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