Holly Willoughby, Philip Schofield and Martin Lewis were among the top TV celebrities whose profiles were exploited in fake online adverts as Brits lost thousands to celeb crypto scams.
Fraudsters raked in a combined £1. 7 million from the six biggest celebrity scam ads, data from Natwest shows, as fraudsters used pictures of familiar famous faces to promote dodgy crypto investments.
This Morning presenters Holly Willoughby and Philip Schofield topped the list of biggest celebrity scam-ad losses, being featured in a fake cryptocurrency investment scheme in which one unsuspecting social media user saw the pair on a Facebook advert and transferred over £370,000 in what they thought was a genuine investment.
Money Saving Expert founder Martin Lewis was also featured in a fake ‘Bitcoin Evolution’ scam in which another user was tricked into handing over £317,000.
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