'Hneriergrd': What Is It and Why Was It on Taylor Swift's Website?

glamour.com:

know, things have been afoot this weekend ahead of the 2024 . Now, we (may) have a clue: “hneriergrd.”Yes, I'm serious, that's the clue.

But hear me out. Taylor Swift has been dropping what seems like through her fashion for her long-anticipated Reputation (Taylor's Version) re-recording.

Like who could forget her all-black VMAs look?Or this outfit for dinner with her bestie Blake Lively, where she's sporting literal snake boots?But before the awards show this weekend, the hints started coming On Sunday, fans began to point out that Swift had changed her profile photo across social media to a black and white version of her Midnights cover art, which seems to be the clearest sign yet that the Reputation era is upon us yet again.This content can also be viewed on the site it from.Shortly before the show, fans who ventured on over to Swift's website saw a very strange sight.This content can also be viewed on the site it from.You'd think that maybe Swift's website just crashed.

But since it's our girl Tay, nothing can be a coincidence right? That's what people online think, especially once they realized that “hneriergrd,” the random word on the website, could be “red herring” all scrambled up!This content can also be viewed on the site it from.As of now, the mystery message is gone and Swift's website is back up.