Here’s how much it cost ‘Anora’ to win the Oscars

nme.com:

Anora spent $18million on the publicity campaign that led to its Oscar glory.The film, about a stripper who spontaneously marries the son of a Russian Oligarch while on a weekend trip to Las Vegas, won five awards at the March 2 ceremony.

The haul included Best Picture, Best Director for Sean Baker, and Best Actress for star Mikey Madison.Tom Quinn, CEO of the film’s American distributor Neon, was a guest on The Town podcast and revealed that the awards season campaign spend amounted to $18million, three times what the film cost to make.

This included print, online, and TV campaigns, as well as sending physical DVDs to awards voters.There has been some discussion around the film’s popularity at the box office, with the film’s worldwide total amounting to $41.6million.

Only two other Best Picture winners have grossed less since 1990: Nomadland ($39million), and CODA ($3million).Those two films have extenuating circumstances, however, as Nomadland was affected by the COVID-19 pandemic and CODA was an Apple TV+ streaming release that played in very few cinemas.However, when asked about the figures by Variety, Quinn replied: “(Box office) is not the only revenue stream.