Helsinki-Filmi Debuts ‘Icebreaker’ Trailer, Taps Director Jojo Erholtz for ‘Dead Women Talking’: ‘Bold, Addictive, Modern Addition to the World of Crime Dramas’ (EXCLUSIVE)

variety.com:

Marta Balaga Finland’s Helsinki-filmi is ready to hear “Dead Women Talking” in a new series set to be directed by Jojo Erholtz.

Based on the original concept by Johanna Holvikallio – with Tua Harno as head writer – it will see two ambitious reporters, Olivia and Noora, hosting a podcast about crimes against women.

But a decades-old case of small-town beauty queen murders might cost them their lives. “I believe original ideas are still worth investing in.

Stories with unique but relatable hooks will continue to put bums in the seats,” said Head of Drama Mia Ylönen. “Finns have grown to strive in the field of unique ideas, just look at Nordic Noir and ‘Finnish Weird.’ As a production company, we also want to highlight new voices and marginalized communities, while ensuring the film or series still attracts a wide mainstream audience.” True crime podcasts have proven to be “incredibly popular” among young women, pointed out producer Anniina Leppänen. “I believe this subject resonates deeply with the target audience of the series.