‘Heeramandi: The Diamond Bazaar’: Inside Netflix’s Big-Budget Gambit to Woo Indian Audiences
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variety.comNaman Ramachandran Back in 2019, on a visit to Los Angeles, celebrated Indian director Sanjay Leela Bhansali stopped in at the offices of Netflix.
In his informal five-minute meeting with CEO Ted Sarandos, Bhansali pitched an idea — it would be an opulent tale of warring courtesans set amid India’s struggle for independence.
Sarandos greenlit the project on the spot. Now Bhansali’s Hindi-language series, “Heeramandi: The Diamond Bazaar,” is making its U.S.
debut (episodes dropped on May 1). Spanning 1920 through 1947, the lavish story is set in the Heeramandi district of Lahore, British India, the milieu of the tawaifs.
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