HBO Max, the streaming service launched by WarnerMedia in May 2020, will reach 120 million to 150 million subscribers by 2025, AT&T said this morning.The long-awaited, ad-supported tier of the service will launch in the U.S.
in June, the company said.The new subscriber target is a significant bump from the range of 75 million to 90 million initially put forward by the company in October 2019.
As of the end of 2020, it was at 41.5 million when combined with traditional HBO. The number of subscribers to HBO who had activated their HBO Max subscriptions stood at 17.2 million.HBO Max launched in a crowded field, with Disney+, NBCUniversal’s Peacock and Apple TV+ already in the market and Paramount+ and Discovery+ also getting set to challenge
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