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HBO Max Pre-Order Pricing Is Less Than Netflix’s Standard Plan
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variety.comHere's why WarnerMedia wants to capture direct-billed customers for the super-size streaming service By Todd Spangler NY Digital Editor WarnerMedia has started to rev up the HBO Max promo engine with less than four weeks before its launch.
The AT&T-owned media company just introduced a new promotional pricing offer — giving customers a 20% discount on the super-size HBO Max streaming package for 12 months.
For $11.99 per month (versus the regular $14.99 rate), eligible subscribers get immediate access to HBO Now and then will be auto-upgraded to HBO Max on the May 27 launch date.
That means — for one year, anyway — consumers can get HBO Max for less than Netflix’s standard HD plan, which costs $12.99 per month.
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