HBO, Max Marketing Team Hit With Layoffs
variety.comJennifer Maas TV Business Writer Layoffs have hit the streaming marketing team at HBO and Max. A source close to the situation told Variety Wednesday that the cuts are in the double digits, but no specific number was available at the time of publication.
The insider says the content division is not impacted by these layoffs. The layoffs mark the most recent downsizing move at Warner Bros.
Discovery brands, which have been shedding employees since the merged company was formed in April 2022. But these layoffs specifically come on the heels of a rough quarter for the David Zaslav-led company’s streaming business — and Hollywood’s streaming industry overall — as well as amid the ongoing WGA and SAG-AFTRA strikes.
Warner Bros. Discovery’s combined HBO Max-Discovery+ streaming service Max launched May 23. Investors had been warned by WBD in Q1 to expect a drop in Q2 streaming subscribers, as 4 million streaming customers were subscribed to both Discovery+ and HBO Max and some Discovery+ subs were likely to cancel that service and switch to the rebranded Max.
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