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HBO Max, HBO Gain 1.9 Million Subscribers in Q3 as International Offsets U.S. Drop

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variety.com

Todd Spangler NY Digital EditorWarnerMedia’s U.S. direct-to-consumer business took a hit in the third quarter, as it lost a net 1.8 million HBO and HBO Max customers after its deal with Amazon to carry HBO expired.But international markets more than made up the difference: Worldwide, there were 69.4 million global HBO Max and HBO subscribers at the end of Q3, up 1.9 million sequentially (and up 12.5 million in the past 12 months).The overseas growth for HBO/HBO Max and subscriber gains for the price-reduced HBO Max ad-supported tier partially offset the estimated loss of 5 million HBO subs through Amazon Prime Channels.Click here to sign up for Variety’s free Media Earnings newsletter.In announcing Q3 results, AT&T said it expects to reach.

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