HBO Max Has Reached 12.6 Million Activations, AT&T CEO John Stankey Reports, With Engagement Up 36% In Past Month
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deadline.comHBO Max, which closed the third quarter at 8.6 million activated subscribers in the U.S., has added another four million to reach 12.6 million, according to AT&T CEO John Stankey.In a keynote appearance today at the UBS Global TMT Virtual Conference, the executive said total hours of engagement have also risen 36% in the past 30 days.
While he didn’t elaborate on how many hours that added up to, Stankey cited programming like HBO’s The Undoing and HBO Max original The Flight Attendant.AT&T will report its fourth-quarter financial results, as well as updated streaming numbers, in January.
Stankey said the company is “pleased” with the progress toward its stated goal of 50 million U.S. subscribers and 75 million to 90 million globally by
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