HBO Max Activations Double In Q4 To 17.2M, Driven By ‘Wonder Woman 1984’

deadline.com:

AT&T said the number of activated HBO Max accounts doubled in the fourth quarter to 17.2 million compared with the third quarter, partly due to the release of Wonder Woman 1984.The number of overall domestic subscriptions to both regular HBO and HBO Max reached 41 million, which the company said was two years ahead of its initial forecasts.

Ahead of the May 2020 debut of HBO Max, AT&T said its five-year goal was to get 50 million total U.S. subscribers, 75 million to 90 million globally.While HBO Max costs $15 a month for direct retail subscribers, existing HBO subscribers are entitled to activate their subscriptions at no extra cost.