HBO & HBO Max Content Chief Casey Bloys Says Company Is “Creative-Driven, Not Data-Driven”; Talks Importance Of European Content For Service – RTS Convention

deadline.com:

As HBO Max begins its European rollout next month, Chief Content Officer Casey Bloys said that programming strategy for the streamer will be driven by creative quality rather than data.

Bloys, who runs content for both HBO and HBO Max spoke remotely at the RTS Convention today, telling delegates the company was “still figuring out the best way to use data.”“I think we’ve always been a creative driven company, not a data-driven company and I don’t see that changing at all,” he said. “However I do think it will be helpful to get a better sense of how people are using your service, what kinds of shows they are watching and for how long.”Bloys stressed the importance of having European programming that works in the U.S.