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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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‘Harry Potter,’ ‘It’ Prequel ‘Welcome to Derry’ and Other Warner Bros. Tentpole Series to Be Branded as HBO Originals Instead of Max (EXCLUSIVE)

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Michael Schneider Variety Editor at Large To paraphrase a long-running network slogan, “It’s Not Max. It’s HBO.” HBO and Max content CEO Casey Bloys is changing the delineation between what an “HBO show” and a “Max show” is, moving most of Max’s upcoming big-budget, tentpole Warner Bros.

IP projects to under the HBO umbrella. That means the upcoming “Harry Potter” TV show, as well as the “It” prequel series “Welcome to Derry” and the just-announced Green Lantern adaptation “Lanterns” — in other words, major DC franchise and other big-budget titles — will all now be branded as HBO originals.

This is a switch from the most recent decision to place all series based on Warner Bros. IP in the Max bucket, which was first established when Bloys added oversight of Max in 2020. “We felt like we had to delineate between an HBO show and a Max show,” Bloys said of that initial distinction. “The idea of using Warner Bros.

IP as a delineation for Max felt right. At least that gives you a clear lane. But as we started producing those shows, we were using the same methods, the same kind of thinking, as how we would approach HBO shows.

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