Hallmark+ Adds Dozens of 2024 ‘Countdown to Christmas’ Movies, Lands Next-Day Streaming Window for 2025

variety.com:

Emily Longeretta Hallmark+ is making some major changes, three months after its launch. The streaming platform was originally set to stream separate content from the Hallmark Channel/Hallmark Mystery debuts, but that will change heading into the new year.

Effective in 2025, all new Hallmark Channel and Hallmark Mystery original movie premieres will be streaming the next day on Hallmark+.

A dozen were added on Dec. 17, with 24 more being added on Dec. 20. Hallmark+ members will have access to over 40 Hallmark original holiday movies, including all 2024 holiday content from the linear networks.

Hallmark currently has a deal with Peacock, in which original “Countdown to Christmas” movies are available to stream for three days after they air. (This is likely why “Trading Up Christmas” which airs Dec.