Hailey Bieber Wants Yummy Skin For Everyone
glamour.comGlamour. “I also have this ethos of making ‘one of everything really good,’ and where I get that thought from is the way that I curate and edit my wardrobe as well—that one perfect pair of jeans you keep reaching for, that one perfect t-shirt you keep going back to because of the fit.
That's how I feel about skincare as well. That one perfect moisturizer you keep going back to and reaching for because it's tried and true, and a great formula, and it's doing exactly what you needed to do.”Bieber chose to focus on hydration for the first launch because of its universal appeal. “I'm somebody who's on the move all the time, so, if I had to pin it down, what would be the three things I absolutely need on a flight?” she says of the collection. “Can't live without it, has to be in my bag—that's how I think about the edit of the skincare.”Bieber credits the experts she's constantly surrounded by, as well as her mom and grandmother—both of whom she shares the middle name Rhode with—as major influences on the line.
Growing up, her family always taught her the importance of self-care, and even imbued Bieber with her love of hydration. "Getting out of the shower or the bath as a kid, my mom would slather my body head to toe with so much hydration.
And I feel like that sticks with you as you get older."Her obsession with skin care only grew as she got older, and after being asked about what she uses on her skin all the time, she decided a skin-care brand would be the best next step.
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