Hailey Bieber Is FILA's Global Brand Ambassador, Will Collaborate to Design Sportswear Collections - See the New Campaign Photos!

justjared.com:

FILA is teaming up with Hailey Bieber again! The brand tapped the 26-year-model as its new global brand ambassador, they announced this week.

She first debuted in a FILA campaign in the Fall of 2022. With this new multi-year partnership, Hailey will collaborate with FILA to design signature sportswear collections, with the first drop set to launch in Fall/Winter 2024. Keep reading to find out more… “I am grateful to expand my role with FILA, a brand that has always stood out for its quality, elegance and bold and beautiful designs,” says Hailey Bieber in a statement. “I appreciate the brand’s Italian heritage and the eras of FILA fashion where I can continue to draw inspiration.

I am excited to bring my own point of view to FILA‘s iconic styles, as we work to create something special together.” FILA is also releasing a new campaign where Hailey is joined by sponsored tennis player Reilly Opelka, as the company celebrates the 50th anniversary of its iconic F-Box logo.

The new campaign was shot by Renell Medrano and styled by Hailey and Dani Michele. Hailey is seen in a range of styles from the F-Box Anniversary Collection. Reilly is also featured in the new campaign, wearing a range of men’s matching sets.