The Häagen-Dazs 2025 Super Bowl commercial is here! The brand premiered its 30-second spot, which airs during the 2025 Super Bowl, titled, “Not So Fast, Not So Furious.” In the ad, Fast & Furious characters Dominic Toretto (Vin Diesel) and Letty Ortiz (Michelle Rodriguez) slow down for a moment of ice cream indulgence, leading to Tej Parker (Ludacris) calling out his crew for taking their time with Häagen-Dazs. Keep reading to find out more… “Teaming up with Häagen-Dazs was a once in a lifetime opportunity to bring together my Fast & Furious family over delicious ice cream,” said Ludacris. “I’m truly excited to remind audiences to savor each ice cream moment and slow down the fast life with Häagen-Dazs.” “My mother introduced me to Häagen-Dazs when I was a teenager, coffee was her favorite.
I can still remember rewarding myself after an audition as a young actor,” said Vin Diesel. “Just recently I organically posted after a script meeting with Michelle, and what were we doing… Enjoying Häagen-Dazs!
A brand with roots in the South Bronx, that has grown into a global pastime, feels meaningful because it’s been part of my story for so long.
It’s more than just ice cream, it’s memories.” Buy the ice cream for under $5 here! Watch all of the commercials airing during the Super Bowl right here!
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