Gwyneth Paltrow discusses her devotion to the wellness industry in a candid new interview with Town & Country. Paltrow, who is the CEO and founder of the hugely successful company Goop, speaks about what prompted her research in food and nutrition, insisting it was the treatment of her father’s throat cancer in 1999. “His treatment was so brutal, I was thinking, almost out of desperation, that we had to be able to do something else to help him.
That’s when I started to research food and nutrition.” Paltrow adds of her mission with wellness: “I really believe that being alive is just a process of—if you’re not wasting your f**king life — figuring out how you can impact the world positively.
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