A trio of new shows joined Broadway last week to mostly decent box office figures as the fall season begins to take shape. Most impressive was Gutenberg!
The Musical! starring Josh Gad and Andrew Rannells under the direction of Alex Timbers. For the first three previews of its run, the musical filled 96% of seats at the James Earl Jones Theatre.
The performances grossed $376,300, with an average ticket price at a solid $122.65. Opening night is Oct. 12. The subscription-based Manhattan Theatre Club unveiled its production of Jocelyn Bioh’s Jaja’s African Hair Braiding, directed by Whitney White.
The play took in $165,345 for six previews, with the Samuel J. Friedman Theatre at 97% of capacity. Average ticket was $44.51.
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