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Guillermo Del Toro Said ‘Crimson Peak’ Was “Doomed” Because It Was Marketed As A Horror Film

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Guillermo del Toro’s 2015 film, “Crimson Peak,” is a lot of things—a gothic romance, a showcase of amazing acting—but it is not a horror film.

However, when you have a filmmaker like del Toro and an expensive film you want to sell, you might take some liberties in the marketing of the movie.

But according to the filmmaker, that’s what ultimately doomed the movie. Speaking to Vulture, Guillermo del Toro talked, at length, about his 2015 film, “Crimson Peak.” And interestingly, with nearly a decade behind him, he’s able to pinpoint exactly the moment when he knew the film would struggle at the box office.

READ MORE: 2024 Fall Film Preview: 50 Movies To Watch “The thing that will always, pun intended, haunt that movie is that it was sold as a horror movie,” said del Toro.

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