Guillaume Canet & Pathé’s $70M Bet On ‘Asterix & Obelix’ Opens Strong In France
deadline.comGuillaume Canet’s ambitious 64M euros ($70M) production Asterix & Obelix: The Middle Kingdom was on track to be the top opener at the French box office on Wednesday, but it remains to be seen whether the film can match the success of its predecessors.
Pathé released the title on 950 screens across France in the biggest theatrical launch of early 2023 for local productions. The mini-major bankrolled the film and is also a producer alongside Alain Attal’s Tresor Films and Yohan Baiada at Les Enfants Terribles.
In first figures for the Paris region, which can be a bellwether for box office performance across the rest of the country, especially for mainstream local productions like Asterix & Obelix: The Middle Kingdom, the film scored the strongest opening.
By 2 pm local time, the film had drawn 9,091 spectators in 84 theaters, split between 3,274 admissions on 29 screens in the city and 5,817 admissions in outer Paris.
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