Guggenheim “did not authorize” Beyoncé’s ‘Cowboy Carter’ advert projection on museum
nme.comBeyoncé‘s ‘Cowboy Carter’ advert projection on the museum.On Wednesday night (March 20), a promotional advert for the pop icon’s upcoming country album was projected onto the museum in New York City. “This ain’t a country album.
This is a ‘Beyoncé’ album,” as well as the LP’s title and release date of March 29 (pre-save/pre-order here) were projected onto the building.
The phrase was a reference to her Instagram post which she posted earlier where she addressed the backlash she received over exploring the country genre.Advertisements for the album also appeared on other New York City museums such as the Whitney Museum, New Museum and the Museum of Art and Design.
Beyoncé’s album cover was projected onto the buildings’ exteriors.In a statement shared with The Hollywood Reporter, Guggenheim explained that the institution “was not informed about and did not authorize this activation.
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