Gucci Opens VIP Salon on Melrose Place; Louis Vuitton Hosts ‘Crafting Dreams’ Shopping Experience
variety.comMarc Malkin Senior Film Awards, Events & Lifestyle Editor If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission.
Gucci has a new stand-alone boutique in Los Angeles. But this is no ordinary brick-and-mortar shop. Located on Melrose Place in a building that housed a Marc Jacobs store for many years, Gucci Salon is a VIP experience reserved for appointment-only clientele to shop Valigeria, precious leathers, jewelry and accessories, high-end custom collections — including evening wear, tailoring and gowns — and home decor.
At a recent preview for the press, celeb gowns were on display, including the silver and black number Jessica Chastain wore to this year’s Oscars and others donned by Jodie Turner-Smith, Dakota Johnson and Michelle Williams.
A $15,000 poker sat on a side table while pieces from the luxury fashion house’s jewelry collection were showcased on shelves and in glass boxes.
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