Grimes‘s foray into the world of tech has been a frustrating one. The way she embraced a generative version of her voice without the guardrails or considerations of similar projects from years ago seemed to reinforce a defeatist attitude around the technology and, it could be argued, gave the companies that control music a template for making a reduced presence of human beings in songs an acceptable and even cool concept.
She has also said some really out-of-pocket shit. It’s been a bumpy road, but Grimes’s interest in releasing music with her own voice is still a thing (allegedly, anyway.
These A.I. replicas are very convincing!). Her new song, “I Wanna Be Software,” a technicolor electro-clash track produced by Illangelo, couldn’t have come at a better time.
Right now, young content creators are embracing something called “NPC streaming.” It's a form of role-playing where the streamer acts like an NPC (Non-Playable Character) from RPGs in exchange for donations.
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