coronavirus pandemic, their most popular outlet and hour was at Birmingham New Street train station between 10pm and 11pm. Greggs has managed to change the perception of its stores by using great marketing campaigns.
While there used to be snobbiness associated with the brand, a 2020 YouGov survey named it the most popular dining brand in the country. "They embraced social media and they gave freedom to young, clever, witty people on Twitter to go for it," said consumer journalist Harry Wallop.
They once let a student set up a rave in a Greggs store in Birmingham and took a stall to a fancy food festival to trick people in a viral stunt.
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