EXCLUSIVE: Two years after taking over as CEO of Great American Media, Bill Abbott is ready to talk about what it’s like to run the faith and family-focused company.
So far, he’s seeing great progress with Great American Family: though star Candace Cameron Bure stirred up controversy earlier this year by saying how she wants to “keep traditional marriage at the core” on the cable channel, new viewers have continued to find their way there — so much that Nielsen reports that it is the fastest-growing network for the tenth consecutive month (By August, it was up 169 percent in total day household ratings).
It also leads all networks in year-over-year viewership increases. “It’s not easy starting from scratch, but we have assembled a high quality offering that we’re very proud of and we’ll see in fourth quarter how it plays out when we add 20 more original movies to our schedule,” Abbott tells Deadline. “We’ve been at this for two years.
We’re just entering our third year and it’s an incredibly competitive landscape and very hard to break out. And yet over the past 10 months, every month we’ve been the fastest growing linear cable channel.
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